Fragrance Guide

The art of wearing scent

A great fragrance is not just chosen — it's worn well. A few notes from us.

Where to apply

Spray onto pulse points — wrists, the base of the neck, behind the ears. The warmth of these areas lifts the fragrance through the day.

Don't rub

Let it dry naturally. Rubbing your wrists together crushes the top notes and shortens longevity.

Layer lightly

For a signature effect, pair an unscented moisturiser with your fragrance — hydrated skin holds scent longer.

Understanding the pyramid

Top notes are the first impression (citrus, spice). Heart notes are the character (rose, oud). Base notes are the memory that lingers (amber, sandalwood, musk).

Find your family

Floral & soft — Mehfil Rose, Velvet Musk. Bold & woody — Cedar Noir, Noor de Oudh. Fresh & bright — Aqua Reverie.